 |
|
|
|
|
|
|
|
|
|
|
| |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
 |
|
 |
 |
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Have you ever thought what makes people buy goods they see advertised on their TV screens or pictured in magazines? The answer lies deep within our brain...
Thanks to recent breakthroughs in brain science you can now go inside people’s minds and successfully guide them to choose your product or services. All you need to do is learn how to use the simple "Neuromarketing" techniques and you can start counting the profit. Interesting? Keep reading...
The first step is to know how our brain is built. There are three parts which are crucial for our existence: the New Brain, the Middle Brain and the Old Brain. While the two first parts are less significant for marketing professionals, the Old Brain becomes a “golden child” as it’s responsible for our decision-making. The Old Brain is the most primitive part of our brain and it is basic function is simply to protect us and keep us alive.
But it is also this part of our brain that guides us in our decisions, including whether we do or do not buy a product.
So why would an image convince someone to buy a product more than words?
The Old Brain only understands imagery as the written word was not discovered at the time this part of the brain developed. Research shows that when we have to decide whether we should believe a sales person or an advertisement, our Old Brain takes control of our buying decision, in case we are being ripped off and could be ‘in danger’.
We now understand that, because of the way our Old Brain works, words alone will never prompt us to push that buying button. |
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
Looking at Colour Psychology is key to ensuring that your companies branding is successful. Like aging and taxes, there is no escaping colour. It is ubiquitous. It’s a proven fact that people relax more in green rooms, weightlifters do their best in blue gyms and the colour red raises your blood pressure.
When creating new artwork for our clients, we make sure that the design projects the right signals to their customers.
Red. energy/strength/power/desire/passion/danger/love/
raises blood pressure.
Orange. enthusiasm/fascination/happiness/creativity/determination/
success/encouragement/stimulation.
Yellow.joy/happiness/intellect/energy/warming/effect/cheerfulness/
stimulates mental activity.
Green. growth/harmony/freshness/fertility/safety/
dark green is also commonly associated with money.
Blue. stability/trust/loyalty/wisdom/confidence/intelligence/faith/truth/
heaven/it produces a calming effect.
Purple. royalty/power/nobility/luxury/ambition/wisdom/dignity/creativity/
mystery/magic.
White. light/goodness/innocence/purity/virginity/perfection/safety/purity/
cleanliness.
Black. power/elegance/formality/death/evil/mystery/prestigious/
black denotes strength and authority. |
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Cotswold style lifts artesan bakery
Heath's Creative has just finished a complete re-branding of Meg Rivers, a small, artisan bakery based in the Cotswolds which sells delicious award wining cakes by mail order.
Everything, from the fonts to the colours, has been carefully chosen to reflect the character of the business and bring in such elements as the soft pastel colours used for the paint work on many of the cottages in the Cotswold's.
Heath’s not only completely re-desgined their website, brochure and logo but also introduced a brand new look for their packaging.
The new Meg Rivers site http://www.megrivers.co.uk launched two weeks ago, has already had great reviews from The Evening Standard and The Good Web Guide http://www.thegoodwebguide.co.uk
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Hats off to top fashion designer
Heath’s had just five days to put together a complete branding package for Claire Thorogood, a highly regarded London fashion designer who boasts a range of prestigious clients from top high street fashion stores to the Royal family.
Claire decided to create her own collection of evening wear and wedding dresses earlier in the year and when a last minute opportunity came along to show her new collection at the Royal Ascot, some quality marketing materials were needed in haste. By sourcing the correct model, fashion photographer and hair and makeup artist, Heath's Creative created just the image our client wanted. The photography, logo design, Website and advertisments where all done within the one week deadline. No words required - the pictures said it all.
See more about this project on Twitter http://www.twitpic.com/photos/heathscreative
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Buckley Design Associates
Since 1999, Declan Buckley has been dedicated to designing landscapes and gardens in the UK and overseas. His practice, Buckley Design Associates, has worked on projects in urban, rural and coastal sites, from pocket–sized gardens to large-scale landscapes and public parks.
Declan asked us to look at his companies website and branding. We soon realised that Declan gardens and landscape designs should be the main focal point of the site, however we also realised that if we designed a website that was too fancy we would actually take away the impact of the great photography he had provided us with. So we decided to design a site that was simple in both looks and navigation. The site is made using a programming language called Jquary. We opted to use Jquary as we wanted to build Declan a site that would work dynamically, without the use of flash which requires users to download a flash player and would work on other mediums such as the iPhone.
View the site: http://www.buckleydesignassociates.com
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
Heath’s Creative have been the brains behind the product, design and marketing concepts and strategies for some of Britain’s biggest brands and bluest of Blue-Chip companies.
We cover all aspects of communications including Advertising, Identity & Branding, Brochure & Catalogue Design, Packaging, Multimedia, Web and ecommerce.
Heath's Creative consist of a small team of creative thinkers, designers and marketeers, this combination enables us to produce visually exciting marketing material that functions.
Marketing campaigns & branding
To deliver successful marketing campaigns it is essential to get the foundation right before applying the make up. We research your product and your target audiences to identify any cracks in the brand proposition before applying the finishing veneer of creativity to make your sales figures sparkle.
Heath's Creative create brands that reflect you and your
company. Your Brand is the public face of the business and determines how your customers relate to it. In a fast changing world your brand should never stand still. A state of progressive evolution is the new world order. Heath's Creative offers a blend of design and marketing professionalism to build and adapt your brand.
james@heathscreative.co.uk
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
